Here are 9 tips for marketing your home care business locally
As a home care agency owner, you know the importance of marketing your business. But with so many different marketing channels to choose, deciding which marketing channel will give your agency the most significant ROI can be overwhelming. In this blog post, we’ll share nine advanced local marketing ideas that you can use to market your home care business and attract new clients.
1. Sponsor a local sports team
One great way to get your home care agency’s name in front of potential clients is to sponsor a local sports team. This is an incredibly effective marketing strategy if your target market is families with elderly parents. By sponsoring a team, you’ll not only get your name and logo in front of potential clients, but you’ll also be supporting your local community.
2. Get involved in your local community.
One great way to market your home care business is to get involved in your local community. Getting involved can be done by volunteering for local events, sponsoring a team or charity, or simply being an active member of your Chamber of Commerce (or other business groups). Getting involved in your community will help you build relationships with potential referral sources and make your home care agency top-of-mind when people are looking for senior care services.
3. Make sure your site is mobile-friendly
Your local SEO marketing strategy must include a mobile-friendly site. With more and more people using their smartphones and tablets to search for businesses online, your website must be optimized for mobile. If your site isn’t mobile-friendly, you should consider hiring a professional home care website designer you’re likely losing out on potential clients who can’t easily view your site on their mobile devices.
4. Host an open house
By inviting prospective clients to your office, you may be able to convert them into actual customers. During your open house, offer tours of your facility, introduce them to your staff, and provide information about your services. You can also use this opportunity to offer special discounts or promotions. Even if they don’t become clients, pass out advertising material with your company’s name and logo.
5. Host community education events
Hold educational events to share your agency’s knowledge about healthcare, home safety, and disease prevention with your community. When you educate your community, you position your agency as a trusted resource for information. And when people trust you, they’re more likely to use your services.
6. Get involved with local media
Another great way to market your home care business is to get involved with local media. Tell your local paper or TV station what’s happening with your agency by contacting a local reporter. Maybe they’ll pick your story and give you some good publicity.
7. Invest in webinars and video
Build health literacy in your community by developing digital content that can be shared online. An interview with a healthcare researcher or a panel discussion on preventing elderly flu spread might be a good idea for a webinar. You can also create video content to post on social media or your website.
8. Make the most of social media.
Social media is a powerful marketing tool that you can use to reach potential clients in your local community. Use social media to share your agency’s story, promote events and discounts, and highlight positive reviews from satisfied customers. When using social media for marketing, it’s essential to focus on quality over quantity. Rather than being active on every social platform, choose one or two that are most popular with your target market and focus your efforts there.
9. Take content repurposing to the next level.
At any level of your local marketing strategy, you should repurpose your content. It’s easy to transfer blog posts to social media or email newsletters, but it’s possible to go further with podcasts, research papers, and community events as video ads. You can repurpose your work across channels for maximum impact.
While we’ve only scratched the surface of local marketing ideas, these nine tactics will set you on the right path to reaching more potential customers in your area. If you want help putting together a comprehensive plan or would like assistance executing any of these strategies, Reach out to your local home care marketer to see how our team of home care helpers can help your home care agency grow.