Introduction to SEO




What is SEO?

SEO stands for Search Engine Optimization. SEO is the practice of making your website easier to find in search engines.

When someone goes to google and searches for “home care agencies in New York,” The home care agencies with the best SEO practices show up on that first page of the search results. 

And of course, the agencies with the not-so-good SEO might be located on the 2nd or 3rd page, and finally, agencies that do not practice SEO will end up on the one-millionth page.

The goal of using SEO practices is to get your website to the front pages of search results, getting you more traffic to your website and more clients to your business.

75% of people who search for a term in google will never scroll past the first page.

Registering your website to be found in search engines

Often, there is a miss consumption that when your website becomes live, Google and other search engines automatically register your domain. This is far from the truth!! You’ll need to register your site through Google Webmaster tools for your website to show up on google.

Organic search is an important part of the performance of most websites and an important part of the shopper funnel (ultimately leading to users performing a conversion or interaction on a website).

Google has a much larger share of the search market than competitors like

  • Yahoo
  • Bing
  • Baidu
  • Yandex
  • DuckDuckGo, and many others

This does not mean that not all search engines contribute to the brand’s visibility – but – Google owns about 75 percent of the entire search market. They are the clear leader, and we must follow their instructions. Of course, the remaining 25 percent of the market for other engines is also valuable for brands.

Google, the most visited website globally, is also becoming the most popular email provider in the world, with over 1 billion users. (YouTube being second). We know that a clear majority of the world with internet access visits Google at least once a day to get information. Being visible as a trusted source from Google and other search engines will always work to benefit your home care brand. Quality SEO and quality web bring brands there.

SEO creates trust and credibility

Google’s main focus is to create a solid foundation for a beautiful website with a clean and efficient user experience that is easy to recognize thanks to the trust and credibility of the brand and its digital functions in search queries.

Many elements go into the rules of authority regarding search engines like Google. In addition to the above factors, over time, authority is replaced by elements such as:

  • High-quality backlink profiles.
  • Positive user behavior.
  • Machine learning signals.
  • Optimized elements and content on the page.

However, establishing this authority means more to the brand than most other digital optimizations. The problem is that building trust and credibility overnight is impossible – just like in real life. Authority is acquired and built up over time.

Establishing a brand as an organ requires patience, effort, and commitment, but it also requires a valuable quality product or service that enables customers to trust the brand.

Good search engine optimization also means a better user experience

Every home care owner would like their website on the front page of google. Few people know that an optimal user experience is a big part of getting there. Google has learned to interpret whether your website visitors have a positive or negative user experience; a positive user experience on a website is key to helping your website get found on the front page of google.

Customers are searching for solutions to their problems, whether it’s in a blog or a  landing page that promotes your services. If visitors don’t find solutions on your website and continue to “bounce” to other websites to find a solution, your website’s performance will suffer.

The idea is to offer users the information they are looking for quickly and easily with fewer clicks.

Local SEO

Local SEO is all about performing certain methods to increase local search traffic to your business. With the boom and increasing dominance of mobile traffic, local search has become an essential part of the success of small and medium-sized home care agencies.

The goal of local search engine optimization is to optimize your website for specific neighborhoods and areas so that people in your area can find you quickly and easily.

Key Facts About Local SEO:

  • 46% of all Google searches are people looking for local information
  • 88% of searchers looking for a local business on a mobile device call or visit the company within 24 hours.
  • 78% of local searches that take place on a mobile device result in an offline purchase!
  • SEO professionals optimize your website and the brand’s content, including local quotes, backlinks and local entries relevant to the area that your home care servies.

There should also be a strong focus on user reviews on Google and other review sites such as Yelp.

SEO influences the your customers buying journey

SEO is one of the greatest tools on the Internet. Use SEO tactics to give value to potential clients. If it is done correctly, you can use blogs to walk potential clients down the customer buying journey.

“If you are not on page 1, you will not get any clicks.”

In the SEO world, it’s no secret that if you’re not on page 1, you’re unlikely to kill the organic search game. What does that mean? If you’re not on page 1, you have to find a way to make it there be. 

SEO practices include:

Website Analysis
Content Duplicacy Check
Initial Backlinks Analysis
Google Penalty Check
Competition Analysis
Keyword Research
Title Tags Optimization
META Tags Optimization
Content Optimization
HTML Code Optimization
*Website Responsive Check
*Website Permalinks Analysis
*Schema Markup Analysis
*Page Speed Analysis
Internal Linking Optimization
Heading Tags Optimization
Canonicalization/301 Redirect
Images Optimization
Hyperlink Optimization
Robots.txt Creation/Optimization
Sitemap Creation
Google Webmaster Tools Setup
Bing Webmaster Tools Setup
Google Analytics Setup & Integration


Every home care brand benefits from quality search engine optimization practices. Getting your website found on Google is not an easy task. It can take weeks and sometimes months to appear for particular search phrases. 

Home care agencies that expect to be around for a while should establish their website’s presence on the Internet, especially since the competition is constantly increasing.

Skyy marketing offers home care SEO services specifically for home care agencies. Contact us today for a free consultation on how we can get your website quality SEO results. 


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