Not Hiring A Professional Home Care Website Designer Could Potentially Lose You Money
Do-it-yourself website builders have made designing a home care website seem like a task for the everyday person. These platforms usually promise that your site will be up and running in no time flat. However, this is generally not true. Often these platforms are difficult to use and end up taking longer to design your website than if you had just hired a professional home care website designer in the first place.
Furthermore, when you’re busy creating your own home care website, who’s running your business?!! In this blog post, I go over 5 reasons to consider hiring a professional home care marketer to design your home care website.
SEO (Search Engine Optimization)
One of the most significant risks of creating your home care website is not having built-in SEO: While many DIY sites have an SEO component as part of their platform, it is often either unfinished or ill-thought-out.
SEO is essential for home care agencies wishing to succeed online and get free traffic to their website. A professional home care website designer can incorporate proper Search Engine Optimization for better visibility in search engines like Google, Bing, and Yahoo. Without SEO, it can be difficult for your website to reach the top of Google’s first few pages; this puts your business at a disadvantage against your competition.
A recent study by Chitika showed that the first result on Google’s SERP (Search Engine Results Page) receives 33% of all traffic for that particular search term. The second result receives 18% of traffic, while the third only receives 11%. If your website is not on the first page of Google, you’re missing out on most of the website traffic for that search term.
Website aesthetics refer to the visual appearance of a website. This includes different components such as menus, buttons, images, icons, colors, fonts, etc. Several interactive elements are also incorporated, such as sounds, animations, symbols, etc. These features are combined to create a user-friendly appearance that impacts potential client decisions online. Aesthetics act as the reflection of your business and should be designed according to the nature of your brand.
Aesthetics play a critical role in creating a website that focuses on one particular target audience.
Websites with bad aesthetics usually have multiple components that bombard users with different services and prompts’ on one screen, leaving the visitor feeling overwhelmed and compelled to leave. A website with effective aesthetics is visually straightforward rather than complex and clustered. Your website visitor’s experience should be simple and easy to navigate.
DIY sites usually come with a low-security setup or none at all. Poor security will thrust you into all the trouble associated with dealing with hackers and criminals. A website that is not properly secured can become compromised by hackers or malware, who can then steal your customers’ data or cause damage to your business and its credibility. If you are running a business where customer data safety is vital, it is essential to have a secure website.
Some of the ways you can increase security on your website include:
- Adding an SSL Certificate: This will encrypt the data sent to and from your website, making it more difficult for hackers to steal information.
- A Web Application Firewall will protect your website from SQL injection and cross-site scripting attacks.
- Keeping Your Software Up-To-Date: Outdated software is one of the main reasons websites get hacked. Keeping your software up-to-date will make it more difficult for hackers to exploit vulnerabilities on your website.
Regular maintenance on your home care website is necessary for growing your home care agency online. Making sure content is up-to-date, links are working correctly, security is up to date, and the overall look of the site is up to par will help ensure that you maintain a successful presence online.
Maintenance can be time-consuming to take care of on your own. With a professional home care website designer taking care of the maintenance, you can focus on more profitable tasks. A successful home care business starts with having a professional website design that is easy to navigate, secure, and informative.
Maximize Advertisement Dollars
You’ve decided to start advertising on Google and social media platforms, But have you considered how your website design will impact the success of your ad campaigns?
You risk wasting money on ads if your website is not designed to funnel traffic towards conversions effectively.
A well-designed home care website will include:
- Clear call-to-action
- Easy-to-find contact information
- Informational pages
- And persuasive copy
A professionally designed website will help increase the chance of converting more visitors into leads and leads into customers. A professional website design is a key to maximizing advertisement dollars. By ensuring that all of your marketing efforts funnel potential customers towards a well-designed and user-friendly website, you’ll be able to convert more visitors into paying customers.
Your website is often the first impression potential clients have of your business. It is essential to hire a professional website designer when designing (or re-designing) your home care website. Your agency may be potentially losing revenue due to the reasons listed above. A strategic website will help draw in more visitors, who will likely become customers. Maintaining your website is an ongoing process; neglecting it can negatively affect your traffic and sales.
Contact Skyy Marketing today for a consultation if you want to ensure you get the most out of your advertising dollars. We specialize in helping businesses in the home care industry grow their online presence through effective SEO and web design strategies.